We secure your business decisions with Consumer Insights and develop concrete recommendations for action.


Polestar Sports Studies

Our ongoing studies answer relevant questions from the sports business.
The Fanmonitor 2017 shows the influence of commercialization and digitalization and the popularity of 21 sports as well as esports.


The Sports Business salary survey 2017 provides companies  an overview of remuneration structures and salaries in the sports business for the first time.


Your individual research project

Online surveys have become a well-established survey method of market research. In cooperation with Goldmedia Custom Research GmbH we conduct internet-based surveys. From the preparation of the questionnaire to the derivation of concrete recommendations - we support you throughout the entire research process.